Date: 23/12/2014 01:09 clock
The hacking scandal “The Interview” had referred to President Obama as a mistake not to show the film. Now says Sony Pictures, the start was only postponed. The industry is wondering: How and when could that happen
The sentence was clear: “Yes, I think they’ve made a mistake,” Obama said of Sony. The fact that in the US, where the free economy else has the highest priority, a President expressed so critical about a company is unusual. And shows the pressure under which Sony is now. The Hollywood studio, based in Los Angeles daughter of the great Japanese Sony Group, have pulled the tail, was the tenor of the film industry. Actors, directors, producers see a case of self-censorship. “Game of Thrones” author George R. R. . Martin spoke of “Firmenfeigheit”
Just moved
No, replies Sony: The film’s release was indeed just moved, said company lawyer David Boies in the NBC television: “. Sony is fighting for a while that this film will be released yet, I think no one really knows how, but it will be published.” So the question is how the film now comes to the audience
A later release date would not solve the problem, has ever done before the cancellation. In mails were terrorist threats against cinemas known that want to show the film. Which cinema operators wanted to bring its customers at risk – not to mention the possible damages, should the worst happen and, for example, during a demonstration to go up a bomb
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online streaming services instead cinema
Michael Lynton, the head of Sony Pictures has, therefore, been other opportunities for dissemination to the game: For example, the various online video services from Amazon, Apple or Google. But he said Friday in an interview with radio station NPR: “At the moment we do not have any prospects, either in video on demand via its online mail order companies are fearful that their systems could be hacked We are conducting many interviews.. . to make sure that does not happen if we digitally bring out the movie “
Now Sony is a large corporation and has certainly other ways to make a film on the market: Go example, the in-house game console Playstation show movies on the net. And Sony could also its own streaming service Crackle use, which is not very common, and no way to pay for content provides. Appropriate media reports, Sony has not yet been commented on.
Or at no cost?
A completely different solution provides technology journalist Myriam Joire: If Sony were smart, they said the online channel Twit.TV, they would distribute the film for free all over the Internet – this was unstoppable. “But could the existing Treaties conflicting with actors and Flimcrew such disclosure at the moment because the lawyers now go again asked -. The support of the American government in the matter they obviously.”
Sony could even use a distribution technologies such as BitTorrent, are also disseminated through pirated movies. BitTorrent provides hackers no easy target, because everyone who downloads the movie, at the same time serves as a data source for other users. That also makes it difficult to police to curb piracy and to take the participants.
Now Sony could just use this technique to satisfy not only the president. If this is truly a cyber war, a war on the Internet, then this would be comparable to guerrilla tactics – and was also in real life often amazingly successful
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