It is a sound that you have never heard before. A bright twang, serene and harmonious, it floats through Berlin, the girl standing in front of the “Ritz” and do what girls do when the man shows that they have been adored unreturned from afar and who now is in the flesh there. Justin Bieber shuffles out of the hotel. He wears a hood and a skateboard. The shrieks swells. The girls surpass their idol as youth researchers called such men before, photograph them and record yourself, look at screech to and rejoice together when their voices settle each other as in the school choir. As Justin Bieber has disappeared in the city, post your pictures and go to the bus.
The same sound depends a week later via London, where the iTunes Festival is celebrated and One Direction between musicians and bands occur which are more liked by adults. During the ten years not a musician was far more successful than Justin Bieber, no band more successful than One Direction. Before the elderly now enjoy about it again: When measuring both youth phenomena six weeks before Christmas with new albums, that’s not in the world of pop culture nothing. But basically everything in Pop always been the case and what Pop could still be.
You need only listen to the girl and her shriek. The Beatles it was hysteria in the Backstreet Boys, it was despair. Today it is a kind of singing, an enlightened ritual. Today indeed throw the grandmothers with loading fresh underpants laughing after Tom Jones. Mothers buy funny stuffed animals when they go back to Take That. How should their daughters because do not know what they’re doing?
How do you calculate a Bieber?
Maybe know the girl today even more than the business. The album of the now 21-year-old Canadian Justin Bieber entitled “Purpose”, his new songs called “Sorry”, “Love Yourself” or “I’ll Show You”. The music is still too big for this little guy. He has to shoulder all at once, what sells well, from R & amp; B and dubstep, and one remembers how he two years ago in Advent already a Tweet adopted by the world to return mail to explain messianic: “I’m not leaving you never. ” Since then he is mistaken as God’s Gnome by a music business, that’s none left.
Previously, there was steady sales of plates, charts as evidence of the success and reliable cash flows. Was a new record there, the musicians appeared on television and in concerts, then they disappeared again to record a new disc, and so on. In the digital era all the cycles and laws
are overridden. There is no mathematical model for an index of the characters from the old drive trade in the new power values calculated, with the Twitter followers, YouTube subscribers and Facebook Likes. The record industry is mixed with merchandising, licensing and brand management. With music itself less and less money is being made, it will be the multi-purpose halls, where music is played, getting bigger. A confusing market with countless numbers and as many unknowns.
Is One Direction still a boyband?
Who still buys a Justin Bieber album if there is always something new are of Justin Bieber? A song, a video, a scandal, a guest, a lightning visit to your city? Million people buy a new Justin Bieber album as soon as it appears. Absurd, but so it is.
“Made in the AM”, the new One-Direction album be, if only to buy back millions of people because it is the last well. As for how the disc title says, no longer has to mean that they will leave as a musician the world, even on the morning of her career. One Direction play confident songs like “History”, “Never Enough” and “Perfect”. “Perfect” takes a bass figure of Depeche Mode and builds on a hymn, which is illustrated by a video in which the musician while away the boredom in the hotel with football matches, pensively sitting on windowsills and play the guitar and get tattooed.
One Direction are undeniably a boyband. Simon Cowell, Britain’s top judge, she has worked at “The X Factor” 2010 on a belt and then shooed around the world by all the rules of business. But the casting industry, as Cowell she had invented once again for television, has stated at the end everything was once a casting being invalidated. The candidates were publicly incapacitated until they were transformed into enlightened and emancipated little stars.
It should be once again yelled
One Direction also worked the Five-Year Plan, the puberty of the audience pretending with all diligence from. But they were allowed to be filmed while smoking pot, impregnate groupies and make itself over One Direction funny as in their “Best Song Ever”, where they need dental daughters, who complain about their bad breath kiss. They had to buy any abdominal muscles, perform no formation dances and sing especially no weepy love songs. But they sang about the infinite fun, “Live While We’re Young”, and even then one of the hymns of their fathers, “Teenage Kicks” the Undertones.
As if Boybands for themselves, the industry, the girls endure only if parodying a boyband simultaneously. They brought out perfume in pink bottle with bubble gum flavor. Which does not mean that the cultured naturalness and the prescribed Humor would protect the artists from being burned out after five years. In the spring of Zayn Malik rose from the first, he wanted to be a human being again. Then declared One Direction to take a year off after the new album. There will be concerts, it can be yelled again. That it will have been then according to the law of permanence in the digital age. The puppets are tired.
The heroes are overwhelmed
As different as “Made in the AM” and also listen “Purpose” to the carefree Retropowerpop of One Direction and the self-pitying Neotanzmusik of Justin Bieber, all act the same forces. Justin Bieber is in the video, “The Feeling” is the song, lost in the forest, he is wearing a white nightgown and encounters three intimidating Amazons. So looks content. A hero who looks at the world like a puppy, and he also sings, overwhelmed with everything. With his business. With the men that he did not say how he sing, dance, should be sweet, but also that he now has to be a man. With the girls like him, but not idolize, at least not in the real world.
So a digital parallel world where he can exist needs as Harry Potter or Edward Cullen, the vampire, and how the Hater would live without resistors in the network without the teen idols today. Earlier they stood against adults, parents and educators. On the other hand, too, is no more counter-world, since there is Google. If you want to understand everything, the girls need to hear
One Direction:. “Made in the AM” (Syco)
Justin Bieber: “Purpose” (Iceland)
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