Robert Downey Jr. in “The Avengers: Age of Ultron”
It is actually a substance that made for a Hollywood blockbuster, a David and Goliath battle: Small underdogs dare to revolt against a global entertainment company, fight for its existence against a powerful opponent. The Disney Corporation brings this Thursday his new film “Avengers: Age of Ultron” in theaters and hopes for a strong interest in heroes like Iron Man, Hulk and Captain America. The stars are called among others, Robert Downey Jr., Chris Evans and Scarlett Johansson. Ironically, from the north German province now goes from a riot of theater owners who are outraged by the pricing policy of the global player. Many hundreds of cinemas in the smaller towns in Germany are expected to boycott the film.
Disney ask of the cinema as rent 53 percent of the ticket price, says Karl-Heinz Meier. The 64-year-old runs in the 500-resident community Quernheim in Lower Saxony District Diepholz the Lichtenburg. And he is the spokesman of the “I.G. Nord “, an association of North German cinema operators. More than 50 percent of the rent for a movie is just too much. Just for cinemas in the province, it will menacing. “If other lenders to jump on this train, there is a cinema dying in the area,” says the veteran cinema.
Disney had violated a longstanding unwritten rule says Andreas Kramer of the Association of German Film Theatres (HDF). Based on the city size have always given by the lenders a flexible framework in the movie rent. “And this framework is now maxed upwards, have been prepared without the cinemas or been informed.” The cinemas in the larger cities have already pay 53 percent rent movie.
The cinemas have just come back from a very expensive investment round: The cost of the conversion of cinemas to digital projection technology has cost the company over the past few years, he believes that over 3.4 billion euros, says Kramer. Although many cinema operators had received both industry and government subsidies for the conversion, the amortization would last just in small towns significantly longer than in the cities.
The major foreign lender dazzled the diversity of German cinema scene from simply complains Kramer. And the lender observed among themselves what their colleagues are doing. “If conditions are enforced once on the market, others will jump on it.”
have started more about
With the uprising against Disney 160 cinema operators in Lower Saxony and Schleswig-Holstein. The protest was but throughout Germany, says cinema veteran Meier. “There are cinemas from the Rhineland to Thuringia, and from Rendsburg to Upper Bavaria,” he says. Up to 600 movie theaters in Germany therefore did not show the “Avengers”.
On the topic is Disney declined to comment. “It is not our policy to comment on confidential details of our business openly,” said Petra Strobl by Walt Disney Studios Motion Pictures Germany in a written statement.
Here you can buy the rights to this article
<->======== confirmation page.! Will be loaded by JS if submission is successful === ============ ->
.
No comments:
Post a Comment