Entertainment
Friday, 19 August 2016
The Internet she had known since they were little boys. The twins Heiko and Roman Lochmann publish as “The Lochis” Youtube videos since she 12 years old. The two guys from the Hessian province now entertain an audience of millions. Last year, after they were allowed to make her first film “brother before Luder” demonstrated her comedic talent, now follows the first album “#zwilling”. Music is in fact the actual Passion of siblings. Speaking to n-tv.de the two 17-year-olds remember squeaky beginnings with the camera and their first big hit song. And they reveal who it certainly can not be spoiling the mood
n-tv.de:. You have virtually your entire adolescence spent on Youtube. Next year you will age. Do you remember ever remember how did you decide to open your own channel
Roman Lochmann:? We were actually always quite creative, music have made and even small mobile phone clips rotated. Youtube is a great platform to showcase their own content around the world. We have been following how others are active there. Since we had also feel like it
What have your parents said about it
Heiko Lochmann:.? In the beginning, nothing knew about it. We stole their small digital camera – or rather borrowed, without their knowing it. After a few weeks who have checked that their kids do something on the net. But they were immediately cool with it
novel. Of course, a bit have watched what put their kids out to the Internet
Heiko. But that was generally always quite relaxed
Roman: We have cool parents
you know as yet what was your first video
Heiko:!? That’s even created before we had our channel. Roman showed before his webcam, how to pour a glass of milk. He was eight years old and had a rather squeaky voice. To date, we could no longer deleted. Does I think “milk pour FAIL”
For anyone who did not already know in the primary school, which stylistic elements it needs, for example for a tutorial. Declared but please again in a few sentences, why suddenly all these Youtube-Stars are celebrated
novel. on Youtube everyone can decide what he wants to watch and when even. It is completely interactive. If you like, you can leave as comments under the video. It’s all much more individual, communicative …
Heiko: … and authentic! We are closer to the fans off and vice versa. Web videos are for the young target group currently the main medium
Sooner would be the classic way to prominence raced so. You take on an album or shooting a movie, then you collect fans and eventually interested also for your private life. About social media it often seems to be working the other way
novel. So but that was never with us! We never just vlogs rotated [short for video blogs, editor's note...] For our channel to stage ourselves as persons, but always also real content
Heiko. Both very important. On the Internet, the owner is quite to the fore. I am interested in the character of the people but only when I find cool, what they do that.
Then let us now times about your album speak “#zwilling”. You sing, already clear. In what way were you furthermore involved in the development process
Novel: From start to finish! This has always been a dream of ours: an album, so being on the road, have fans, on stage … Just great that we had the opportunity to try his hand as us. We have been working for a year on it. We have written most of the songs and in the majority of the production we were also at the start. This is our album, our thing. We have of course said what should be like
How does because the typical “Lochis” sound
Roman:? The album is definitely Pop, modern pop. Of course, with rap elements and some electronic sounds’s also
Heiko. It stands out definitely from our previous songs from. We have further developed our lyrical and melodic
novel. Through the album, we take the people with in our lives. It is the lives of two 17-year-old twins while the music is aimed at the target group 9 to 99. I think everyone can identify with the songs anyway.
Was always clear that will you sing in German
Roman: We feel just more comfortable with German. As the song writing easier. It is the language of our community. We want to focus on the German speaking audience first. German Pop can be cool!
If you have a bit of clicks through your videos, encountered a still quite often a somewhat older song, “all day online”.
Roman: The is three years old, ey. But it was then fully the anthem! And it is still one of our most successful videos. It also can identify many other Youtuber so because they were also continuously online.
How long are ye per day on the Internet on the go?
Heiko: Long! They want to stay in touch with the audience also always. They then liked as images, in which one is marked. This is important. One must never forget who has taken there, where you are.
Could you imagine, someday to make something where the core business is not done online?
Heiko: By now everything is somehow online. This will in the coming years, not less be. Any business that is not online, this is simply not successful -. Especially in the media or in the music industry and because we want to get stuck
So it is then especially the music be ? Six months ago, only your first movie came yes “brother from Luder” out
novel. For a second film we were always open. But the music is more important. Musicians we were right from the start and that makes even the most fun
Heiko. Being on stage is amazing! If 5000 people sing your songs – that’s really about cool
In the trailer to your movie where you really play yourself, it says: “When you’re famous, you Hater!”. How do you deal with negative feedback to
Novel: Almost everything negative going under by the positive response. It is the but true enough, especially if it is constructive criticism. The we try to adopt and implement in the next song or video.
What would be an example of constructive criticism, which did you taken to heart someday?
Heiko: for example, when someone enters the section. If there technical tips are. But niveau loose Hate you ignore easy!
More aboutHow much consideration do you choose your site content for your often very young fans? I have in your videos in any case already “cunt” belongs …
Heiko: We’re also even more teens
Roman: But we already know what we bear a great responsibility. We do not want to sacrifice any of our creativity, but we see that it is not too crass. Our videos look two million teens. We are aware that we of which fulfill a kind of role model for many
Heiko. This comes from a certain range. Many colleagues will not admit it, but the way it is
novel. We fit there on. Point.
The Lochis said Anna Meinecke
“# twin” of the Lochis ordered from Amazon or download on iTunes
Source: n-tv.de
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