Kanye West: Presentation of the album “The Life of Pablo” – SPIEGEL ONLINE

The stage is covered with two huge plan, as the needle to the Madison Square Garden enters. As the family of a royal family on the way to knightly jousting hovers the Kardashian clan in white fur Klamotte to their row.

A few rows below Kanye West has made its appearance: In red hooded sweater, he proceeds to the sound desk. Then he tigert up and down for a few minutes, there seems to be technical problems. Finally, he works on his laptop.

After this opening ceremony two plan to be aired on the stage and several hundred people in Kanye-Klamotte emerge. An impressive panel of people with pants and tops in earthy tones and two covered with tarpaulins blocks that will possibly remember refugee camps. Vanessa Beecroft is the Italian performance artist who has devised. “No smiles, serious look, yes, you are allowed you to sit in between”, so shortly after the show to the network leaked instructions to the Beecroft Models on stage. The cameras film bewildered faces in close-up.

Does it relate at all to music? About the new album by Kanye West was previously a lot said and written. Since early 2015, as Kanye suddenly with Paul McCartney played music and rave at the Brit Awards with an impressive performance, we talked about this record. “So Help Me God” they should actually hot. Every month they counted with the publication, but nothing came. Instead, the focus was in the house west on fashion.

Kanye here Kanye da

All the more surprising came on January 8, the announcement of West, he would be releasing his new album on February 11th. “Swish” they would say, he claimed on Twitter. The weeks it gave plenty Kanye entertainment: A tracklist of the supposedly “best album of all time” circulated on the net and changed daily by written by hand notes of Kanye’s guest musicians. From “Swish” was “Waves”. In between is Kanye West fought on Twitter media attention with rapper Wiz Khalifa and his ex-girlfriend Amber Rose, apologized soon after, only to a few days ago ansatzlos to say on Twitter, Bill Cosby, who is said to have more than 50 women were raped, was innocent. Yesterday Kanye West changed the album title then for the third time: “The Life of Pablo” is the work now

All part of a perfectly planned promotional campaign.?

“Wolves”, the last song on the tracklist of “The Life of Pablo” at Madison Square Garden expires, Kanye West is still smiling. No, he has not received the best album of all time, but definitely a fascinating confusing artwork. Another gospel album, for the West his voice again manipulated extensively by Autotune and in cut-up style verschneidet modern memories with old school dancehall riddims.

“The Life of Pablo” is an album of Kanye and Kanye. He raps a lot about his public perception about lost friendships, told here and there misogynistic nonsense – and at the same time seems to be its inaccessibility to be aware. These contradictions are what separates Kanye West from his fellow Rihanna and Beyonce.

While the two in recent weeks perfectly choreographed marketing campaigns brought to Performance, chaos reigns at Kanye West. So after the first album pass from the megalomaniac event at Madison Square Garden is a zerfransendes Something. Now everyone may times ans aux cable: Only the wayward rap shape Young Thug, it Kanye buddy Vic Mensa. Following Kanye shows a trailer for a video game in honor of his deceased mother, where this traveling as angels to heaven.

Ten hours later is still unclear when and how “The Life of Pablo” will appear regularly, although the net circulating long first rips the entire show. Million people know the cover and the tracklist, you know that Frank Ocean sings the final chords of the album. Only buy or can stream even quite regularly to it yet. When will it be ready, probably knows only West.

Maybe he is already back in the studio in order to improve the final details of his album.