F * ck You, Goethe 2: Is all this advertising allowed? – SPIEGEL ONLINE

As Zeki Müller wakes up, he allows himself only once a sip Orangina. Zeki Müller is of Elyas M’Barek played, crisp ex-con and substitute teacher in “F * ck You, Goethe 2″ – and Elyas M’Barek for some time already advertises on billboards for the lemonade.

That Zeki Müller Orangina drinks, so makes sense. While not in the film, but in the logic of lemonade manufacturer. Of course, the product placement was linked to the commitment M’Bareks, the Group announced on request. We have entered into an agreement to place the product in such places in the film where it is appropriate and credible. The cooperation was initiated from both sides, so the Group.

Really suitable and credible the sudden appetite of the teacher on a lemonade in the wake scene is not. Zeki Müller takes accidentally take too many sleeping pills during the flight to Thailand. When he finally wakes up in the footwell of a abgeranzten bus, his students have long since disappeared into Bangkok’s nightlife. Then only times a soda

Burger Restaurant on a dream beach

Later in the film transported “Fuck ju goehte 2″ the brand message of another group: McDonald’s. A Thai orphans gang helps Zeki Müller at Bergen his diamond-prey, because he promises them vouchers for the fast-food restaurant.

redeeming this promise is even devoted an entire scene. In a picturesque McDonald’s restaurant on the dream state the orphans get their McMenü – and the Proll-students on generous thoughts. If you could not use a part of the diamonds to finance an orphanage? Even the usually hard Zeki Müller acts affected. Emotional highlight: An orphan reaches the ex-con a Chicken McNugget

Our review of “F * ck You, Goethe. 2 “

Constantin Film has been working for several years repeatedly with McDonald’s together, even at the first part of” F * ck You, Goethe “. In return for product placement advertises the fast food chain for the movies – for example, on tablet Auflegern or Facebook postings.

Whether and to what extent the marketing co-influence the screenplay, declined to comment on Constantin Film on request. You go in a few cases, collaborations, but publish not know what conditions were agreed in individual cases, said the production company.

A beer for Mr Lehmann

It is prohibited to product placement in the movies is not as long as it can be justified editorially and dramatic. In practice, the generously designed, because companies and brand names occur in reality – just think, for example, to Herr Lehmann, who drank a lot of Beck’s beer in the eponymous film. In addition to props, the film crew to his time have received only 40 crates Pils from companies. to distinguish

Between brand mentions for advertising purposes and those that occur for dramaturgical reasons, is often almost impossible. So also with “Fack ju Goethe 2″: In addition to Orangina and McDonald’s about YouTube also is mentioned and shown, also wags a student with an Absolut Vodka. But both companies say on request, they would not have advertising contracts with Constantin Film closed.

The Federal Film Board FFA, the “Fack ju Goethe 2″ has supported, sees the additional financing of films by advertising deals no reason to cut funding. The decision, which films are funded, is a committee’s decision. The question of any product placement does not matter, divides a spokesman with.

So in the end it remains the decision of the cinemagoers, how much product placement they accept.

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