Good business ideas often fail due to lack of capital or ignorance. In the Vox-Founder show “The Cave Lion” watches a jury to presentations by inventors and buy if you like company shares. That has nothing to do with reality, but pushes the German start-up scene.
Let’s start with Maurice and Aryan from Hamburg. The school friends Karohemd partner look make chips from kale. Healthy, air-dried, they say. In order their idea but to sell not only at Rewe in Eimsbüttel, they need 125,000 euros and five percent offer for their company. Deal or No Deal? As experience suggests entrepreneur Jochen Schweizer: “I think you cool.” For ten percent of the company shares.
And so it continues: Michael and Monique need for a virtual smartphone Wizard 200,000 euros. Martin, a self-employed craftsmen from München wants to, come out with a universal lock for “sacks of all kinds” large. A psychologist would have liked to 120,000 euros in order to push their toilet perfume of essential oils. Germany, a country just as sexy as his ideas.
show for business idea
At least there it is no shortage. 65 958 inventions were filed last year with the Patent Office. With the second season of “The Cave Lion” Vox offers the show for business idea. Or just entertainment for all BWL dropouts and those who celebrated a McDonald’s takeaway for many years as a personal world idea on her sofa. Then you have to come first.
In the case of the consignment that was not difficult. The concept comes from Japan, the world’s more than 26 spin-off based on the British format “Dragons’ Den”, the cave of the dragon. In the American version now double-digit million amounts to be invested and created thousands of jobs. This fall, the actor Ashton Kutcher is an investor here. Also the first German team was a surprise success and was nominated for the Grimme Prize.
In the Vox variant the judges are a great asset. With Jochen Schweizer, the tourism entrepreneur Vural Öger, the investor Frank Thelen, the businesswoman Lencke Steiner and teleshopping investor Judith Williams the most competent jury is probably gathered on German television. Öger about is on the board of Thomas Cook Germany, Thelen was awarded as high-tech entrepreneurs from the Chancellor.
The charm of the mission lies in the fact that the entrepreneurs from the different industries are willing to actually invest some of their own money – if an idea they believe.
Nevertheless, it remains “The Cave Lion” an entertainment format that has often nothing to do with reality. That had after shooting the first season, many of the 57 startups and companies sobering. Many deals that unfolded on television, burst in retrospect, after the jury she underwent another examination phase. Investor Thelen said later that they had made a lot of statements only for the camera.
Buy Show with wow effect
Unlike the mission suggests Germany is in fact no paradise for entrepreneurs. The digital economy in this country is itself still a startup. There is little venture capital, but many concerns. Unlike Spain or Ireland German donors often lack the imagination with complicated ideas. The German Founder mentality that is still the self-employed craftsmen from Munich who wants to bring a universal lock for “sacks of all kinds” to the customer.
All you have to know. Also, that “The Cave Lion” is a format in which there are not only individual advertising blocks, but the whole show is a commercial break. Both young entrepreneurs as well as jury members get alone the opportunity to extol the virtues of their companies. Although the format comes out with pleasant little show effects, dramatic background music and personal stories, but remains a large-scale sales show. However, with wow factor.
Because Nevertheless, “The Cave of the Lions” of similar genre program emphasizes a positive note. The format achieved an audience that does not necessarily studied business and otherwise also like leafing through the business section in the newspaper. It gives a sense of how the market works. Perhaps these people remain near future depend also interested when three brothers named Samwer successfully bring their holding Rocket Internet or the online retailer Zalando public.
Less Show-Cases, more business cases
In the new season, there is less to go to strange ideas, but more Electronic toward trade and e-commerce. Less show-cases, more business cases. The investments of the jury should be much higher this year. Jochen Schweizer had announced that he had completed deals over one million euros.
At least in the first episode but still outweighed the entertainment, such as when Swiss and Thelen were trying to outdo each other to support a young Austrians in founding his own skateboard brand.
Only the promotional machinery is already running at well: Even during the broadcast of the Internet presence of the kale chips entrepreneur was no longer accessible. On her Facebook page wrote the two Hamburger: “Sorry guys, our site is being overwhelmed with traffic!” Sounds like a good deal.
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