German cinemas are revolting against the Disney Corporation. From anger over the pricing policy of film distribution numerous cinema Betreiberer the new blockbuster “Avengers” will not show in smaller towns
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Scarlett Joahnsson in “Avengers” Photo © AP
The big box office success seems guaranteed, yet there is resentment. For the Disney Group, according to the Central Association of German cinema requires at “Avangers: Age of Ultron” 53 percent of the ticket price as rent to the cinemas. Without, as before on the size of the venue, to take into consideration. For cinemas in smaller cities that was a huge financial burden, because so far there have always been special conditions in so-called Verleihmietsatz.
As things stand, there are more than 190 cinemas in Germany, boycott the “Avangers” movie want to protest against this price policy. But the Disney corporation is likely the handle. Is calculated with worldwide sales of approximately 1.5 billion dollars. In Lsterreich the action spectacle with Robert Downey Jr. and Scarlett Johansson kicks off this weekend
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