Film: cinema in the country boycott new Disney movie – Times Online

Updates 23rd April 2015 18:58 clock

Cross-home (AP) – 686 theaters in 193 places in Germany have the new film by Disney Group, “Avengers: Age of Ultron” on Thursday, according to cinema owners boycott.

They defend themselves with the action against price increase of film distribution in calling for the cinema totally unexpected 53 percent of the admission price. 47.7 percent were for small town cinemas previously the case.

“Up to 50 percent, we would have gone,” said Karl-Heinz Meier, who runs the Lichtenburg in Quernheim in Diepholz and spokesman of the “IG North” is a merger North German cinema operators. But Disney had refused the compromise offer. Disney Germany itself did not comment on this argument.

The statistics of the German Federal Film Board distinguishes between cinema locations, venues and theaters. The number 686 refers to cinemas, Meier said. There is also in cities and 50 000 inhabitants many places with multiple venues. This explains the large numerical difference between the villages and the cinema. “Disney has to give up 686 screens, where otherwise the film would have been shown,” Meier said. Nationwide, there were 2014 4637 screens and 1,630 venues.

In order for the cinema operators do without a good deal, because the demand of the fans after the action movie starring Robert Downey Jr., Chris Evans and Scarlett Johansson is likely to be large , According to the chief editor of the magazine “Cinema”, Artur Jung, Disney is the boycott may not notice much. “In the country of the big sales are not made for the lender,” he says.

But the cinema operators fear that other lenders to follow suit and the costs continue to rise. Recently, the cinema operators have already had to shoulder the transition to digital projection technology and the minimum wage, Meier said. . He and his colleagues fear a cinema dying in the country

The feedback from the cinema visitors has been positive, Meier said: “People show understanding something negative I have not heard..”

Two factors have driven only recently the cost of cinemas in the level one hand, the transition to digital technology (HDF) has made investments 70,000 to 110,000 euros per canvas necessary According to the Central Association of German cinema , The introduction of the minimum wage burden cinemas clearly said Andreas Kramer from HDF: “The air for price increases is now out first.” In rural cinema customers are very sensitive to price increases. The durschnittliche cinema ticket price was last year at 8.05 euros, in 2009, there were 6.67 euros.