News presenters to publish daily a million-audience. Clearly the question of clothes so that is a core point. Especially now, when viewers get in the “Tagesschau” for the first time, the legs of the speaker to face, an accurate overall impression is required. If today Judith Rakers has its first full-body appearance in the “Tagesschau”, it must then also several things to consider: Tagesschau “and” issues of the day “” In principle, the outfits of the newscasters and speakers, as well as the facilitators of the intended “information literacy this program support “, told the news agency spot on news of ARD-aktuell chief editor Kai Gniffke. On this basis, a “style guide” has been developed.
“speakers and presenters wearing clear business fashion, ie blazer and business dresses, pantsuits or costumes,” it says. Preferred colors are pastels, Noncolors, cream and black. For the men is “a high-quality suit in brown, gray, or black shade with white or cream-colored shirt and tie cockpit”. The latter should be one color – be patterned or subtle – “for example, yellows, reds, browns, beiges, or”. The shoes should be incorporated into the design, since these can be seen in certain camera settings
The following applies to both sexes. “Due to the large format wallpapers that change thematically within the newscast, the colors have the Clothes are chosen such that they are particularly clearly from the background and resolve “. Therefore, the color of suit / blazer and dress would be coordinated in advance. “Because blue is the main color in the studio design, blues can be avoided as far as possible,” concludes Gniffke.
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