The German word “surreptitious advertising”, the Briton Daniel Craig probably never heard of. Also does not need it. Because as open as the Bond actor presents branded products in its “007″ adventures, from sneaking can be no question. He drives expensive cars, wearing designer clothes and goes through the beverage rack of sponsors. A British Lebensmittelzeitung reckoned recently before that never had a James Bond as much alcohol as Daniel Craig.
Product Placement has in Bond movies have a long tradition, but as fierce as in the recent movie “Spectre” it the producers have probably never driven. Experts estimate that the filmmakers have about two-thirds of the production costs of 270 million euro recouped solely through paid product placements again. That would be again a significant increase compared to previous films “Casino Royale” and “Quantum of Solace”, in each of which about 100 million will be flown to sponsorship.
The “FAZ” called “Spectre” the “longest commercial in the world” and the British “BBC” asked even before the film premiere: “Go Bond’s product placement too far?” Even to Pierce Brosnan’s times there were open advertising episodes in the movies. In “Casino Royale” stated Daniel Craig then demonstratively, he was wearing an Omega and Rolex no. In “Skyfall” he drank suddenly Heineken beer instead of vodka martini. Whether the excessive product advertising in “Spectre” the cinema pleasure bothers Bond fans can decide from 5 November. Which brand products, James Bond must grapple fact shows our photo gallery.
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