If you want the US television reach young men who places their ads on Monday evening?. Then running on ESPN’s “Monday Night Football”, the top game always shown with excellent viewing figures in American football
This week there have been for millions of movie enthusiasts still turn another reason:. During the half-time had a hot awaited movie trailer Premiere. Nearly two and a half minutes “Star Wars: The Awakening of power” were shown. And immediately began to puzzle over the fans especially a question: What’s with Luke Skywalker?
Neither is that of Mark Hamill (64) embodied the Jedi on the movie poster displayed, nor is it in the “Star Wars” clip explicitly seen. But there are clues. A key role play a scene, which can be seen in the trailer after about one and a half minutes. A hidden by a cape shape engages with a – artificial – right hand robot R2-D2. Fans recalled that Darth Vader, Luke Skywalker once separated out in lightsaber duel right hand. You may see the entire movie searching for a lost Skywalker, speculated the website “The Nerdist”.
30 years after “Return of the Jedi”
More instructions are previewing new characters, such as in the played by Adam Driver Darth Vader confidant Kylo Ren. “Nothing will stand in our way. I’m going to finish what you started, “he whispered to me, looking at a demolished Darth Vader mask. Be introduced celebrity, the new female character Rey, represented by the little-known Briton Daisy Ridley, and John Boyega, a colored actor in the role of Finn, a Stormtrooper who may leave the fighters.
Really much of the content of the later starting on December 17 in Germany and a day in the US seventh part of the film series will not reveal. One thing is certain: It tells a story that is set “Return of the Jedi” in time 30 years after, details keeps director JJ Abrams secret.
presale record in the UK
The world still experienced the culmination of an unprecedented advertising bustle. Millions of fans have grown up with the ongoing since 1977 film series, as the euphoria knows just no limits. As early as last November, the producing Disney Studios had released a first trailer on the Internet that has been viewed within a week tens of millions of times. A second trailer in April turned out to be even more successful. On Monday dozens movie pages had daytime discussed on the Internet first small sections of the trailer, so strictly speaking previews on the preview of a film.
Of course this hype also has tangible economic reasons. On Monday also on sale at the launch of the film in two months has begun. Reservation pages of major cinema chains and the card provider Fandango broke among the many requests frequently together briefly. In the UK cinema chain Vue recorded according to “Guardian” with 10,000 ticket sales in the first 90 minutes a presale record. According to industry Page Box Office With more than two billion dollars is Mojo in the US alone, the total box office of the series.
product sales is in full swing
Add to this that the accompanying marketing business is booming. For weeks already have large chains like Toys R Us and Barnes & amp; Noble her toy surfaces for promotional items cleared in the US for the film. Priced is supplied partly reached tidy. In the standard range products are to have such a light saber in red or green for $ 173.99 (153 EUR). Is more favorable because the matching Halloween provided Darth Vader costume for dogs to $ 16.99.
Perhaps fits these escapades of appearance by Harrison Ford (73) in the new trailer. His Han Solo, the main character of the three early parts, summarizes for younger viewers: “It’s true. Just everything. The dark side, the Jedi. Everything there is. “
Episode VII – Here is the epic trailer for” Star Wars 7 – The awakening of power “
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